Elianto is now ready to engage a brand ambassador to personify its brand and image. The idea was put across to conduct a search for its ambassadors via college and universities ground campaign.
MYC was engaged as the official agency to conduct a search across 8 colleges/Universities over a total of 12 roadshow days. On each roadshows, interested students were Treated to a makeover and photography session. Overall, more than 300 interested girlsParticipated in the search. Arising from this, 18 girls were selected as semi finalists and a Pre-Voting session was held at First World Hotel, Genting Highlands.
The highlight of the event was the Grand Finale on 7th September held at Sungei Wang Plaza. The occasion was graced by Top Management of Elianto and also celebrities like Amber Chia and Karen Kong who spiced up the event. Additional the crowd was treated to a spell binding Hip Hop Dance by country’s top dance Group, Urban Grove.
The 13 finalists had to undergo a test of wits and brains. Miss Sim Hui Jing, a student from Tar College won the judges over and was named as Elianto Brand Ambassador. She won more than RM7800 worth of cash and prizes.
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